Search Engine Optimization – Often referred to as SEO for short is the optimization of your website’s content, structure, and design which will allow search engines to rank your web pages based on their relevance to a user’s search query. In addition to optimizing the website itself search engine optimization often involves optimizing external factors such as making sure that your website isn’t hosted on a provider which has been banned/blacklisted by google, making sure your domain is forwarding www and non-www requests properly and building backlinks to your website. Additionally, our sister company Affordable SEO is able to provide SEO services for non profit agencies and charitable organizations.
Pay Per Click Management – Unlike organic search engine optimization pay per click marketing involves paying search engines to display your ad when users search for keywords that are related to your services or products. The advantage of pay per click marketing is that your website can be on the 1st page of search results within a matter of minutes but it does come with a price. Search engines will charge you for each click that visits your site, according to a research report by the Wallstreet Journal on average a plumbing company will pay $3 per click, dentists will pay about $5 per click, and lawyers, accountants, finance companies, and insurance agents can expect to pay a minimum of $8 per click. Luckily Google’s “relevance first” policy allows you to bring these costs significantly down by optimizing your text ad’s click through rate and providing what google calls a quality user experience. We take advantage of this policy by optimizing your text ad’s click through rate, optimizing your landing page for higher conversion/call rates, competitive analysis of your competition, in depth keyword research, and auditing every single click you recieve to make sure you’re not a victem of click fraud.
Social Media Marketing – In the past decade there has been a tremendous growth in the use of social networking websites and web 2.0 platforms, some of the major players in this arena are facebook, myspace, twitter and youtube. Unlike traditional viral marketing where the goal is to target people of influence, the goal of social media marketing is to target the end users directly and engage with them by providing them with engaging content that they want to share with their peers.